Google+ is not the wasteland that so many other bloggers have claimed.
With over 90 million unique visitors and its user-base growing by 625,000 new users a day, Google is a great platform to jump start your marketing.
I’ve already given you some insight as to how Google Search, Plus Your World can impact your search engine traffic and how social search is the new search engine optimization (SEO).
Now, here are 3 very simple but useful tips to use Google+ in your marketing campaign.
1. Find out what’s hot and join the conversation.
Google+ has made it easy for you to follow the hottest trends and most interesting content being shared by including a “What’s Hot” link in the left-hand menu. Click this link and see what others are featuring on their Google+ streams. This is a great opportunity to view the hot topics and join the conversation.
2. Hold meetings or deliver live presentations with “Hangouts”.
Webinar software can be expensive and time-consuming. Google+ hangouts are free, allow for screen sharing and allow you to share information easily with your clients or business peers. For marketers, there’s no better option than hosting free webinars from within Google+.
3. Share the sparks that ignite your creativity, passion and innovation.
When a Google+ user enters a search query, the results page includes people and recent posts. Then, upon finding that golden nugget of information, the user can save the search as a “Spark”, creating a new menu item for immediate searching later. This saved search allows marketers to easily follow specific topics, customers, niches and even competitors with ease.
As with any social media network, marketing can become tricky. This is why it is always important to have a full social media strategy created for your business before utilizing any social media network for marketing or advertising purposes.
As the features advance, so will marketing opportunities. By using the tips given, you will be well on your way to optimizing your Google+ social media marketing strategy for great results!
Of course, if you have any questions, just let me know. I’m here to help!