Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites.
Google guru, Matt Cutts, defines link bait as anything “interesting enough to catch people’s attention.” When used correctly, link bait can be an extremely dominant mode of marketing as it can be converted into free viral marketing on the Internet.
To help your company or organization acquire high-quality links and seize a concrete assortment of links, here are 3 link-baiting tips that work:
1. Comprehensive research on a popular or recent topic.
If you have passion for a specific topic, create a fresh view of that passion to convey readers on the Internet.
Popular topics such as technology and animals can easily be expanded to mesh with current happenings at your organization.
If you love new technology, do a study or write a blog post on the most cutting edge technologies.
You don’t have to own an iPad to do a story on one – just go into any Apple store and try out the demo for 20 minutes.
Write a solid article on the topic and people will be happy to share it with a link back to your web site or blog.
2. Throw a contest!
This works great if you have access to free products or services.
A small CMS users group can grow in popularity but offering demo plug-in or widget software pieces to fans in their specific niche market.
Just make sure those products or services in the giveaway are relevant to your market niche and everyone will be sending a link to your web site or blog to their family, friends or whole Twitter community!
3. Write an instructional guide or whitepaper.
Become an authority figure in your market or hobby and share it with the world.
People who share your passion for dogs will love an instructional guide on how to properly train a dog to walk on a leash and will share the link to your article or web site with other dog lovers on message boards, offline meetups and community leaders.