There are more Search Engine Optimization (SEO) experts today than you can imagine.
Everyone is claiming to be a SEO expert and a good portion of those will promise you top rankings and increase in business. Guarantees and promises in SEO are never a good sign and if it seems too good to be true, then it probably is.
Ultimately, you need a SEO expert to help your company take advantage of what seems to be a somewhat secretive industry. Certain questions will arise, such as: am I paying too much? Is my company being too cheap? Is this the right person or company to do the job? What should I look for when hiring a SEO expert or company? And, the most important question is… Is it worth the investment?
Never fear. With a modest amount of instruction and understanding of SEO companies, you’ll be better equipped to select the correct SEO expert for you and your business. To help, here are the top 3 truths when it comes to search engine optimization.
- The majority of SEO work takes place off your main website. Although a well designed website is crucial to SEO success, it does not guarantee that your will rank higher in the search engines. Only a portion of Search Engine Optimization work takes place on your main website. Search engines such as Google, Bing and Yahoo! care about other websites that are linking to you as well as your landing pages. True SEO experts understand the importance of copy-writing, content management, landing page optimization as well as link building and social media optimization.
- Good SEO is not cheap. You’ve heard the old saying that you get what you pay for; this includes Search Engine Optimization. When hiring a SEO expert or company, do not base your choice on price but rather their reputation and ethical practices. Cost will fluctuate based on your needs and level of competition for keywords and business. The more competition out there on the search engines, the increase in cost for a good SEO expert.
- SEO is a long-term commitment. Some believe that once you rank high, you can forget all about search engine optimization. Keep in mind that your competitors are continuing their search engine efforts to take that position back from you and new competitors are popping up every day. Today you may have 11 other companies competing against you but tomorrow there may be 30. The more these companies advance in page rank, the further down the page your placement drops. Staying competitive is key and by continuing to invest in your web site’s page ranking, you will ensure a steady stream of new customers and increased return on investment (ROI).