Success is all in the brand. Without a great brand, it’s almost impossible to truly get recognized as an industry leader and increase your return on investment (ROI).
Whether you are a business or a person looking for work, your online brand announces you to the world. Your competition is not only in your back yard but also in the back ends of the globe. Now is the time to grasp your target market’s attention to stand out from the crowd and I’m going to help you with the 4 C’s: content, clarity, consistency and cultivation.
Your content is your brand. Content is everything that exists about your online – everything you create as well the content others create about you. Your brand message needs to stand out and be unique. This is where you need the core of your business or personality to shine through. Let people get to know the real you and what you and your business stands for. People want to do business with others that they know, like and trust. Give them a reason to get to know you and let share content that let’s them know you are real and that you care.
Be clear in your message. Who are you really? What do you like? What do you want to accomplish? Best yet, how do you want to help? When it comes to business or personal branding, opening a window into your personality is the best way to get people to want to peek in and get a closer look.
Have a clear and consistent message to your brand. You will build trust by being consistent in all that you do. If you make a promise, you’d better stick to it because it is your brand that is on the line. Whether you use Facebook, Twitter, LinkedIn or any other social media-networking outlet, maintain a clear and consistent message through all channels. Any discrepancies will confuse others about your online brand. Too much confusion and frustration will cause them to go someplace else.
Growing and nourishing an online brand does not happen overnight – it takes time. Just as in gardening, there are steps you must go through in order to have a bountiful harvest. If you skip planting the seeds (by not sharing content), nothing will grow. If you stop watering your garden (by not being engaged), your plants will die. If you allow weeds to go (by being unethical or deceitful), your garden will suffocate. It’s about doing the little things over a long period of time that brings the fruits of a successful online brand. Share quality content, comment on other people’s blogs, participate through social media networks, and respond to people when they mention you. Be proactive to reap the success.
Those are my 4 C’s to compelling and successful online branding. What do yours look like?
I’d love to hear your thoughts if you leave a comment below!