If you have a website, then you’ve probably heard of some great scary tales of SEO. With all the SEO myths out there, it’s a wonder why anyone would even want to bother with trying to get found online.
How about we take some of the frustration off the table and put these search engine myths to rest once and for all?
- I need to rank #1 on the search engines.
It seems like everyone wants to rank first place on Google but the actual search engine rankings (SERs) fluctuate on a daily basis. Plus, when you search for your website on your own computer, the rankings you see are TOTALLY different than what other see. A program could tell you that you rank #1 for your keywords, but you may rank #7 when your target market actual searches for your products or service. Additionally, just because your #1 doesn’t guarantee a great click through rate (CTR) for your website.
- Keyword stuffing my Meta Title tag will save me.
Oh, how I wish it were that easy, but even the best meta title tag won’t magically make you appear on the search engine results pages (SERPs). Yes, title tags are VERY important but they’re only part of your overall online rankings.
- Social media is all I need.
While social media engagement and sharing is very important, a good social media strategy takes time to develop and implement. Plus, social media networks are continually changing their own search algorithms frequently. At one time, MySpace was all the rage. Now, it’s a great place for the crickets to commune.
- Videos online are all I need.
Sure, we all love videos but videos are difficult to optimize – due to limited fields on YouTube, Vimeo, etc. Plus, how many times have you gotten annoyed because a website page didn’t load quickly due to an embedded video? The search engines love quick load times and fast page rendering. Videos can easily bog both down and cause a negative affect to your website’s search engine rankings.
- I create awesome content.
Even if your content is unique, timely, and relevant, that doesn’t mean that everyone is going to think it’s awesome too. Engagement is not about just creating content – it’s about creating content that speaks to the emotions of others. Remember, one man’s meat may be another search engine’s poison. (tweet this)
- Building links is all I need.
While link building is quite important to gaining traffic and getting found online, it is not the end-all-be-all of SEO success. There’s too much spam and the search engines now weigh link buying that each link differently. In addition, some incoming links to your website may actually hurt your search engine ranking, rather than help it.
- Website usability is not as important as SEO.
Oh, every time I hear this, I can’t help buy laugh out loud. Both focus on improving your website but what good is bring customers to your website if your website is not user friendly? Never bring your target market to your website, just to frustrate the hell out of them. SEO brings people to your website. Usability converts them. (tweet this)
As with anything worth doing – quality SEO takes times and commitment. There is no SEO one-size-fits-all approach and, anyway, why would you want to be like everyone else?
Put the SEO myths aside, build your authority online, and watch your success online grow. (tweet this)
If you want to increase your website’s search engine rankings and truly get found (and covert) online, you need a well-rounded SEO approach that ensures your website’s foundation is solid while building relationships online. Remember, being online is not all about you but rather all about how you can help others.