Confused as to what are the best times to post to your social media network? Wondering if that tweet or status update is reaching your target audience at the right time?
We’ve all been there. It’s not enough to just post information through social media, you have to know when to post your content so that it becomes engaging and starts a conversation. So, when is that time?
Based on some great data, the team at Social Caffeine (love the name) created the following awesome infographic to illustrate the best and worst times to post on Twitter, Facebook, LinkedIn, Pinterest and Google+. Of course, the stats below are not set in stone as the best and worst times for posting are highly tied in to your industry, goals, brand and target audience. However, they do serve as a great foundation to start testing your online marketing efforts and, when coupled with your SEO analytics data, you will be better apt to improve your social media schedule for success.
The Most Interesting Social Media Timing Facts
- Pinterest traffic fades after 5pm
- Facebook’s peak time is Wednesday at 3pm
- Twitter posting should be avoided after 3pm on Friday
Best Tools to Use in Social Media Measurement
- Google Analytics
- A URL shortener with analytical reporting (such as Bit.ly)
- A social media scheduler with reporting (such as BufferApp)
Read on to see how you can utilize this data into your own online business marketing strategy. Also, share your awesome thoughts in the comments below. I’m really excited to see your input.