As the summer draws to an end, so too does the Central Garden & Pet chapter of my life. But before I look forward, I want to pause and reflect briefly on a few of the many amazing things that this chapter has contained. Together with some of the industry’s most talented doers, I helped build-up an…
Did your website’s SEO rankings take a nosedive? Don’t panic! Here are some reasons your search engine rankings may have dropped and some tips on how to fix it. When your website loses positioning on the search engines, it can be a temporary or a permanent setback. The first step is to figure out what…
If you’re looking for awesome digital marketing conferences in 2016, then this comprehensive event list is for you. It covers all areas of digital marketing: content creation, digital technology, search engine optimization, publishing, mobile, local marketing, web design, conversions, big data, affiliate marketing, and more. Whether you want to seek out help or inspiration from…
There is no magic wand for SEO. To be successful online, entrepreneurs need to first understand some key elements before starting a SEO campaign. Digital marketing strategies can be as complex or as simple as you want them. There are many options to increase brand awareness that many entrepreneurs feel overwhelmed. Whether your business is…
Speak and ye shall be heard. The Google App announces that it has gotten smarter – understanding your complex questions to serve up top search results. When Google started answering questions with voice search in 2008, the results were childish. They understood the basics of words but not the intent behind the words. Per Google:…
Google loves secure websites. If you want to increase your website’s search engine rankings, while helping increase sales, then you should love having a secure website as well. Your website visitors expect a secure online experience when visiting your website. The HTTPS option for your website protects the integrity and confidentiality of user data, which…
If you’re a marketer or business, you don’t have a lot of money to waste on expensive advertising like big competitors. To succeed online with a smaller budget, you have to learn market like MacGyver. MacGyver always started out with a goal. Start outlining specific, measurable, attainable, realistic, and timely (SMART) goals, connect brainstorming with…
If you’re thinking about creating a website using a new generic top level domain (gTLD), then you’ll need to know how these will NOT affect your search engine rankings. Thinking about getting one of those cool new domain extensions? Stop right there before you hurt yourself! To help answer many of the questions about generic…
Digital marketing is crucial if you want to succeed online today. With both your potential customers and competition online, strategic digital marketing is the only way to rise above the noise. To help, here is a list of 5 easy-to-use digital marketing tactics that any business can implement. 1. Get with Goal Setting Without a…
Honestly, I don’t even know where to start. There was an article on Entrepreneur recently that had every SEO expert in an uproar… and the CEO of a company that does SEO wrote it. When I first read the post “Why Modern SEO Requires Almost No Technical Expertise”, I wanted to climb through my laptop…
