Fascinate: Your 7 Triggers to Persuasion and Captivation (HarperBusiness, 2010)

Captivation increases business success!

It starts with eye contact and then leads into engagement. From there, the triggers take over and move that person to want to know you, your business or your brand even more. That’s what Sally Hogshead talks about in this book. Most books talk about engagement but Fascinate talks about the levels of fascinate and how to actually harness them to increase your success. From understanding how successful companies have built empires on understanding the importance of the human face to why people drink the most revolting liquids because of their nostalgia. It’s all about how we engage with other people and Sally not only shows you why it is important but how you can harness the triggers outlined in the book to not only engage but Fascinate your way to success!

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