UnMarketing: Stop Marketing. Start Engaging. (John Wiley and Sons, 2010)

You must build relationships!

Scott is nothing short of authentic at his speaking engagements and this book on UnMarketing is just an extension of his goal to illustrate the importance of engagement.

Throughout the book, Scott gives many examples from his own business that verify that the days of cold calling are over. People don’t want to be sold products – they want to be sold experiences. People don’t want to “trust you” – they want you to earn their trust. Customers are the ones that are voting on your business or products with their money and if you don’t engage and build a relationship with your customers, you are missing the boat.

Read it. Read it twice. Engage. Build relationships. Succeed!

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