How active if your brand online? Is it following a calm current leading towards success or is it throwing everything it has at the social media river – refusing to truly join target market by get its feet wet?
Brands take hard work but successful brands work smarter. Let’s see if your brand is sinking or swimming online.
Push vs. Pull Marketing
When social media first started out, all the experts were touting about push verses pull marketing. Society no longer wanted to be force-fed but rather led to a table should they care to eat. Having a table filled with irresistible sweet treats for the community to consume, became the ultimate goal. That’s when the brand turns from sinking to swimming.
People only want content, products, and services from companies that they know, like and trust. However, building a relationship takes time. It isn’t enough to just join the conversation by flooding the gates. Today’s success is found in standing out as an authority leader and connected brand.
Brand Restrictions in Digital Marketing
The more brands push, the quicker the target market sets boundaries.
Human beings are suffering from information overload. Continuous offers, reminders, messages, emails, articles, etc. have your target market feeling overwhelmed. People have now built a sieve, in which to funnel out the junk and keep only that, which fills a personal or professional need. If your business can’t provide a solution or your content doesn’t answer the “why” behind a product or service, then your target market won’t give you the time of day.
Building a Stand Out Brand
Your goal online is to stand out in order to get results. In order to do this, you need to grow your brand and authority organically.
- Be consistent in your online activity with editorial calendars, SEO strategies and social media digital marketing best practices.
- Be concise in your communication and convey your content in a way that helps your target market not only solve a problem but engages them in the solution.
- Be continuous in your engagement with your online community to allow people to feel safe in knowing what they may expect from your business or brand.
Don’t be afraid to develop your brand over time. Do be afraid to rush into it and bombard people with your brand. Successful brands engage with a purpose that is driven naturally.
Question: How do you create a brand that’s irresistible to your audience and positions you as an authority?