Fascinate Your Way to Online and Offline Business Success!

Fascination is all about your relationship with a product, service, person, house or anything else you can imagine. Many cannot clearly define what fascination is but know what it feels like. It is that feeling, that fascination, that leads people to do and think in ways that differentiates them from everyone else – it is…

Sally Hogshead Fascinate Triggers

5 Keys to Location Based Social Media

Social media isn’t just about what’s on the Internet but how online can drive offline traffic and sales for many brick and mortar businesses. Location-based services (LBS) are migrating into our everyday lives and there are five things that many companies should consider when looking to utilize LBS as part of their mobile strategy to…

Location Based Social Media Google Map Marker

Limiting Social Media Frustration When Brand Building

One man’s meat is another man’s poison. However, one man’s social media network may drive him to insanity. The world of social media is vast and sometimes very frustrating. Do you log into Facebook right away when you wake? How long does it take to send your first tweet after opening your eyes? All it…

Frustrated Woman at Computer With Stack of Paper

Explaining SEO Within a Company

Understanding search engine optimization (SEO) is important not only for a company’s search marketing team but also for each person within an organization. This blog post helps to explain to the concept of SEO and its impact on a team or company based upon the function of that person within the business. Hopefully, this will…

Explaining SEO in Business

Grow Business Free Through Social Media [Infographic]

Your customers and readers are online so that’s where you should be as well. Did you know though that you could reach your target niche customers and clients for free online? Sure, free sound a bit cheap but when it comes to the Internet, free opportunities to promote your business are vastly available and the…

The Internet Marketing Tree

4 Truths About Small Business and Social Media

Social media is rapidly growing and connecting more people than ever. Everyone’s Tweeting about the coffee they had this morning or posting on Facebook how they would love to find a new place to workout in their town. It is one thing to understand social media networks but and entirely different thing to understand how…

Social Media Small Business Truth

Social Media Marketing: 40 Days Without Foursquare

There is a huge difference between using technology to expand the quality of one’s life and having it suck the life out of human relationships. Given my huge belief in building business on human relationships, the more I work with larger clients the more I realize how stressful technology can be and how it can…

Foursquare Down

Personal Branding: The Power of the “Offline” Me

Personal branding is about who you are off-line as well online. Too many companies and people have decided to split that personality in a way so that they’re one person in public and another entirely different person at home. The problem is that we have moved from a push marketing system to a pull marketing…

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