Product: Sells unique breast cancer awareness t-shirts, pink awareness ribbon gifts and breast cancer survivor tees with unique empowering and inspiring breast cancer slogans on t-shirts and gifts such as “FIGHT LIKE A GIRL” to raise awareness and support for breast cancer.
Campaign: Social Engine Optimization (SEO)
Time Frame: September 2008
Background: Go Pink Breast Cancer Awareness T-Shirts, apparel, merchandise & gifts is an extension to various awareness shops to raise support, hope and awareness for cancer. They are a family and a group of friends personally affected by cancer.
Challenge: Go Pink T-Shirts needed assistance in creating a search engine optimization (SEO) strategy to increase their online brand awareness and increase online sales conversion. This client’s particular challenge is that they also had 3rd party websites and affiliates selling reselling their products. These SEO competitors had a larger marketing and advertising budget that Go Pink could not compete with in the online marketplace.
Go Pink T-Shirts needed a long-term solid SEO and online brand strategy – that they could afford – to increase sales while increasing their competitive edge in the awareness gift products, t-shirts, and apparel e-commerce marketplace.
Before beginning this project, Go Pink T-Shirts had a Google PageRank of “0/10” and a Link Popularity of “0”.
Results: A budget friendly and long-term ethical, natural and organic SEO strategy was created for Go Pink T-Shirts to increase traffic from their target market while increasing sales and decreasing shopping cart abandonment rates. This SEO strategy consisted of keyword research and analysis, creation of unique meta tags, keyword dense copywriting for the main website as well as major landing pages, search engine submission, XML Sitemap creation, 301 redirect implementation, technological barriers report and competitive analysis.
After 3 weeks, GoPink Shirts had a Google PageRank of “2/10” and today has a Link Popularity of “20,334”.
“You have some magic SEO! My online shop has been Googled and normally takes months or it never takes! One day later is a world’s record for me! I just wanted to say thanks again! I highly recommend your SEO services!”
Founder & Owner – Go Pink T-Shirts