Crush It! For Success in Your Business and Personal Life

When someone recommends a book, take it with a grain of salt.

Crush It Book by Gary Vaynerchuck

When a peer in your industry or professional circle passionately recommends a book, jump in your car and head to the local bookstore because it may change your life.

Anyone that knows me knows that I devour books. My brain is a sponge and I love to read anything from Search Engine Optimization: An Hour a Day to the Harry Potter series. However, there are a ton of social media and marketing books to be had this day on anything from brand management to Twitter for Dummies and beyond.

With that said, I am now going to passionately recommend a book that was passionately recommended to me on Monday…

Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuck

I can explain what this book is about or I can just let Gary’s words speak for itself:

“Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love… [This book] shows you how to use the power of the Internet to turn your real interests into businesses… By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true.”

There are no smoke and mirrors but rather a driver’s manual to put you in control of your life by doing what you love. Whatever your passion, you can use social networks to write, comment, video, share or microblog your interest to not only other people with that same passion but companies looking to pay you to help them convey that passion through their products and services.

Back in 2005, I founded my business specifically to create graphic designs and place them on gift items such as t-shirts, mugs and household items for sale online. The niches that I focused were my passion – organ donation awareness, Labrador Retrievers and dogs. I just wanted a t-shirt for myself that conveyed the passion and people started to request custom designs.

My passion for those topics and my art had me connect with both consumers and the print on demand communities. Around that time, I was being sought out to be a shop management board committee member at (not getting paid but loads of perks) and made $12,000 in one month during Christmas. All I did was follow my passion and it opened up financial and business opportunities beyond my imagination.

You may think that this isn’t for you and my results are not typical but passion is the key that opens all the doors and Crush It! will help you to understand true passion and how to use it to your advantage. It’s a small book and worth the read if you want to love what you are doing and making money at the same time.

Have you read this book already? What are your thoughts?



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