There is no magic wand for SEO. To be successful online, entrepreneurs need to first understand some key elements before starting a SEO campaign.
Whether your business is big or small, it is important to understand some fundamentals to a successful SEO campaign.
Here are 3 things that you need to know about SEO before investing in your next digital marketing strategy:
1. SEO is a Long-Term Strategy
I’m sure you’ve heard it before but… SEO is a marathon and not a sprint.
The search engines are frequently indexing your website and constantly changing. Whether it is Bing, Yahoo, Google, Duck Duck Go, Yandex, or some other search engine, there are hundreds of search engine algorithm changes per day.
Your website changes can take anywhere from 3 weeks to 6 months to properly index in the search engines. Unless your website is a large news organization, you won’t see real-time search engine ranking changes.
SEO is an art and a science. There is a lot of research, discovery, auditing, testing, and changes when you start a new SEO campaign. Quality SEO campaigns take time and cannot be rushed.
2. Cheap SEO Does Not Exist
SEO is not cheap. Well, I should say that quality SEO is not cheap.
The Google algorithms are extremely complicated and it takes a professional to keep up with the changes. Hiring a high-quality digital marketing agency is crucial.
Quality SEO consultants will charge anywhere from $2,000 to $6,000 a month. It’s a huge investment that pays off – only when you hire for quality over price.
3. SEO Cannot Work Without SWOT
It is not enough to start a SEO campaign and expect it to be successful. First, you must know your online strengths, weaknesses, opportunities, and threats.
A SWOT Analysis helps to highlight my client’s goals, time, and personality online.
This way your SEO campaign is focused on what makes your business stand out so that the search engines know how to serve your website to your target market.
Although there is no magic wand for SEO, understanding the fundamentals will help you to tailor your SEO budget to align with your business goals. It is not only important to plan and budget for your future SEO campaigns, but also work with a SEO partner that helps educates you so that you are spending your money wisely.
Image courtesy of Search Engine Land.