Fascination is all about your relationship with a product, service, person, house or anything else you can imagine.
Many cannot clearly define what fascination is but know what it feels like.
It is that feeling, that fascination, that leads people to do and think in ways that differentiates them from everyone else – it is what makes us individuals.
Being things as they may, Sally Hogshead takes Fascination to a new level in her book Fascinate: Your 7 Triggers to Persuasion and Captivation to show readers that it isn’t only about what fascinates you but how others find you, your brand or your company fascinating.
“Fascination lives not in your own communication to the world, but rather in how the world communicates about you. Sure, marketers used to control the message, but today, the market controls the message.” (Fascinate, Sally Hogshead)
Each of these uses triggers to fascinate the right consumer into buying their product or signing up for their service.
Before reading Fascinate, I had the pleasure of meeting Sally Hogshead in person at the 2010 unGeeked Milwaukee Retreat.
It was only upon meeting this captivating woman that I realized how fascination is the cornerstone to being social and how it impacts success in today’s competitive market.
To fascinate is to be successful.
Whether you are looking for a job, trying to get more customers to purchase your products or looking for your future spouse, you can utilize your triggers to make the people around you feel a certain way.
Once your triggers are understood, you can apply them to tailor they way you market to others around you.
For example, say the dominant trigger is Lust (Passion). This trigger may be illustrated on how a person brings people to them by making them feel at home and like they belong.
Here, fascination is found through experience and giving individuals a sense of belonging.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” (Fascinate, Sally Hogshead)
Maximizing triggers maximizes the feelings of fascination. Maximizing fascination maximizes potential in everything you do.
Read Fascinate: Your 7 Triggers to Persuasion and Captivation, learn your triggers and take control of your success through fascination!
Have you read this book or seen Sally Hogshead speak at a conference? I’d love to read your thoughts!