When speaking about personal and professional branding, most people just think about their business name or logo.
They believe that if they have something that is easily recognizable that everyone will know them, love them and be fascinated by them. Although a logo or “shtick” is definitely important in making a first impression, branding is about the full package. What good is a killer business card for a lawyer if he shows up in a clown suit?
Today there was no clown suit as I received a package from Sally Hogshead, author of “Fascinate – Your 7 Triggers to Persuasion and Captivation” (affiliate link). Intrigued? Watch the video to see just how an offline package can create such anticipation that tickles the recipient pink before even opening the package.