SEO Schema: How to Get Google to Display Your Business Logo

If you want Google to display your business or organizational logo on the search engine results page, then you’ll want to know how to use Schema.org’s Organization Markup in your SEO strategic plan.

Business Visibility on Google

A bit of simple code on your website and you’re logo will be displayed on relational content on the SERPs.

Google SEO and Schema Organization Markeup

Google launched support for the Schema.org markup language for logos as a way to connect your website and brand with an iconic image.

By using Schema.org’s Organization Markup, you can tell the search engine the location of your preferred business or organization’s logo.

An Example of Schema’s SEO Organization Markup

<div itemscope itemtype=”http://schema.org/Organization”>
<a itemprop=”url” href=”http://www.example.com/”>Home</a>
<img itemprop=”logo” src=”http://www.example.com/logo.png” />
</div>

Making Business Logo Indexing Easy for Google

To Google, this example code indicates that this specific image is designated as the logo for this homepage. Google then has knowledge to use this logo in its search results when your website is displayed.

Introducing Schema markup code as shown in the example, is a strong signal to Google to show this image over others and is a welcome addition to SEO strategic best practices.

Question: What has been your experience with having your business or blog images displaying correct on Google’s search engine results page?

[Image Source]

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