Watch out! Google is cleaning up their search engine algorithm to decrease doorway pages and increase user experience.
Not only is Google updating their search engine algorithm for mobile-friendly factors, but they are also cleaning up their algorithm for doorway pages to improve user experience.
Search engine optimization (SEO) experts aren’t really sure how to react to this news. Doorway pages were supposed to be stopped years again. Yet here we are again!
What Are Website Doorway Pages Exactly?
“Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names. Doorway pages that redirect visitors without their knowledge use some form of cloaking. This usually falls under Black Hat SEO.” –Wikipedia
Google’s New Doorway Page SEO Algorithm Change
Although Google has given us a heads up that this change is coming, they’ve been quiet about the details.
Brian White of Google states that they are targeting sites that have tried to “maximize their search footprint without adding clean, unique value.”
How to Know if You Are Using Doorway Pages?
Not sure if your business is using doorway pages? Per Google, try asking these 5 questions:
- Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience?
- Are the pages intended to rank on generic terms yet the content presented on the page is very specific?
- Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic?
- Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality?
- Do these pages exist as an “island”? Are they difficult or impossible to navigate to from other parts of your site? Are links to such pages from other pages within the site or network of sites created just for search engines?
If you answered “yes” to these questions, then you are using black-hat SEO tactics that will get you into trouble with this algorithm update. It’s time to update your search engine marketing strategy and a white-hat SEO expert.
If you answered “no”, then you are providing unique content and value to the search engines. Sure, you should probably increase your SEO website optimization efforts but your website should be safe with this Google change.
Photo courtesy of Rapid News Network.