Google Hummingbird and SEO: What You Need to Know

If you’ve seen some recent changes in your search engine changes, you are not alone.

Google Hummingbird Update

On September 26th, 2013, Google announced that a new algorithm had been running since the month before; an algorithm they call Hummingbird.

So, that begs the question…

What is this new Google algorithm and how is it going to affect your search engine optimization (SEO) strategies?

Google Search Timeline 1997-2013

You already know about the Panda and Penguin Google SEO algorithms, but those are small in comparison to the Google Hummingbird algorithm.

What do I need to know about Google’s Hummingbird algorithm?

Google’s Penguin and Panda algorithm changes were only part of a bigger algorithm.

Hummingbird, on the other hand, has totally replaced the old algorithm.

This is the biggest change in 3 years and it’s an entirely new ranking algorithm system.

The New Google Hummingbird SEO Algorithm Update:

  1. Delivers more precise and faster results.
  2. Is more intelligent and works on conversational search requests.
  3. Is smarter and better able to understand relationships and relevancy in regards to searched word and phrases. (e.g. individual keywords vs. semantic search)

How do I increase my website’s page rank with Google Hummingbird?

Google’s Hummingbird SEO algorithm favors the human touch. (click to tweet)

Most of my SEO and digital content marketing clients have seen only positive results from this new search engine algorithm.

However, if you’ve noticed significant negative changes in your search engine rankings (SERs), you may need to create a more solid SEO strategy that includes higher quality content on websites and blogs as well as content that is written in a more conversational manner.

Questions: Have you seen a change in your Google search engine rankings after the Hummingbird update? If so, what was the biggest change?

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