Google is Now Highlighting Mobile-Friendly Websites

We knew it was coming! Starting in November 2014, Google has begun labeling mobile friendly website in the search engine rankings for mobile devices.

Google wants you to have the best mobile experience when searching from mobile devices such as iPhones, Android, Tablets, and more. Here’s what you need to know to increase your mobile rankings and make sure your mobile friendly website is ranking high when mobile users are searching for your products and services.

Mobile Friendly Google Search Example

What makes up a “Mobile-Friendly” website?

According to Google’s official website, a page is eligible for the “mobile-friendly” label if it meets the following criteria:

  • Avoids conflicting software that is not available on mobile devices. (I’m looking at you Flash users!)
  • Places links far enough apart so that the correct one can be easily tapped.
  • Sizes the content to the screen so users don’t have to scroll horizontally or zoom.
  • Uses text that is readable without zooming.

How do I test if my website is “Mobile-Friendly”?

When I found out that Google has a FREE Mobile-Friendly Testing Tool, it was like Christmas morning! Yes!

This mobile responsive tool not only provides you with a visual representation of what your website looks like on a mobile device, but also offers feedback on ways to improve the mobile version of your website.

Shannon K Steffen Mobile Friendly Screenshot

That’s a tool worth bookmarking!

What else can I do to make sure my website is Google “Mobile-Friendly”?

Google has provided a number of other resources to help your website get found on mobile devices:

Looking for further Mobile-Friendly website help? I’d be happy to help you work through your responsive website design or work with your team to migrate your old website to a mobile-friendly design that Stands Out and Gets Found on mobile devices. Let’s talk!


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Please note: I reserve the right to delete comments that are offensive or off-topic.

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  • Great post and so helpful. Thanks Shannon for tipping us off to this!

    • Most welcome and thank you so much for your comment, Stephanie! Mobile-friendly websites have become a game-changer in online business success.

  • Valued Merchants

    Great post Shannon. Thank you for sharing

  • Rik Walters

    Yes, mobile is 100% the future of our online experiences. Great insights Shannon!