Is Google’s PageRank a Complete Waste of SEO Time?

How important do you think Google’s PageRank is for search engine rankings?

Google PageRank is Garbage

Almost every client that comes to me for SEO consulting and planning states that one of the highest ranking items on their list is to increase PageRank for their website or brand and every time I can’t help but laugh a little.

It’s nothing against the client but rather in response to the importance so many people place on Google PageRank.

That energy could be better spent on other aspects of their  visibility and online success.

What’s Google PageRank?

“PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by PR(E).” (http://en.wikipedia.org/wiki/Google_pagerank)

Wow! That’s a mouthful! But what does it mean?

The PageRank is a great computer program that weighs the importance of your website in relation to other websites and then gives it a numeric value of importance from 0 to 10 – not important at all to the holy grail of all online content.

Does Google PageRank Matter?

Yes and no. Confused yet? Let me explain.

PageRank really has no value anymore as not many people pay attention to it.

This ranking also no longer has as much weight in how you are displayed in the search engine results page (SERP).

Therefore, Google PageRank does not matter.

There is one small sidebar to this statement though – one instance in which Google PageRank does matter.

If you have a PageRank of “0” then your Google PageRank does matter.

In this case, it means that you don’t exist at all.

You have either yet to be indexed in the search engine or there is something on your website that is stopping the search engine from properly indexing your content and webpages.

In this case, you need to figure out what is going on and fix it immediately.

How do I increase my Google PageRank?

Although I have already stated that PageRank isn’t very important these days, it’s still important to some people to increase this number. I hear you and I am here to help!

  • If you have a PageRank of 0 – First, check your website for technological errors that may prevent it from being indexed. Next, submit your website to the Google, Yahoo! and Bing search engines. (Just search by the search engine name and add “submit url” to find the submission pages)
  • If you have a PageRank of 1 or above – The search engine knows your website exists so now it’s all about increase your website’s importance. Start link building with quality and relevant websites to see your Google PageRank increase. It will take time but remember that you want both quality and quantity links – relevancy is everything!

Search Engine Indexing Ranks Supreme

If you want true success online, spend your time and energy on getting higher search engine ranking (SER) then PageRank numbers. Successful websites use both high quality content with a solid link building strategy to increase their online branding and visibility on the Internet.

How important is Google PageRank to you? Do you use it as part of your success metrics?

Photo: http://www.sciencedaily.com/releases/2012/11/121126110427.htm

 

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Please note: I reserve the right to delete comments that are offensive or off-topic.

  • April Chang

    Well written! Googler Susan Moskwa wrote up a blog post about looking beyond PageRank. It comes in handy for showing those naysayers. http://googlewebmastercentral.blogspot.com/2011/06/beyond-pagerank-graduating-to.html

    That said, you can use PR primarily for determining what Google considers to be the original source of content when duplicates of a page exist as well as for establishing the crawl priority and crawl depth of a site.

  • Igor Mateski

    PR, other than bragging rights, has no value. I don’t think Alexa ranking has any value as well. They are just numbers, an extremely bold simplification of the complexity of SEO and global (or local) ranking.
    For example, one of my websites that is almost two years old has a PR 3, and in the beginning I did work on building backlinks. Not any more.
    Another site me and my partners started in November has now a PR3, without any link building other than several social blips. There is no logical or mathematical explanation of why year old site and a month old site can ever have the same PR3.
    Alexa is just as confusing. A website I’m building for a client started off with no rank, since Alexa hasn’t yet discovered it even though it was registered with the ID tag. Within a week, it jumped from no rank to 16.Mil. position. Knowing that there are who knows how many websites in the world, this was a huge jump. Over the next three weeks, I continued adding new content to the site and today, one month after registering the domain, it’s Alexa rank is 3.6 M. Other than solid on-site SEO, this new website has only a handful of social blips on FB, Twitter, Linkedin.
    Although this new site has an Alexa of 3.6M, it’s PR is still zero, so a jumped conclusion would be that there’s something wrong with the on-site SEO settings and it’s out of Google’s index. WRONG.
    The site ranks in the Top 10 on Google for several targeted keyphrases. The same is with Bing and Yahoo, it ranks #1 for actionable keyphrases.
    My 2(ish) cents on the ranking matter: Don’t obsess with single digit numbers, whether it’s Alexa or Google PR. Focus on the quantifiable metrics like Visitors, Pages per Visit, Bounce Rate, Time on Site, ROI.

  • Julie Larson

    Great article! I had just posted on fb that my site just attained a PR of 3, when someone sent me your article. Although it may not have a lot of value with Google, I have to tell you, it just feels better! lol

    BTW – My experience has been that when my PR was zero, my site was actually indexed. Initially it had a PR of n/a before it even reached zero.

  • Restaurants in Mangalore

    Google has also significantly lowered the weighting on raw PageRank
    scores over the past few years, because too many people know about it
    and manipulate it.

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