A few months ago, Google launched it’s newest search engine algorithm called “Panda” in English around the world.
Today Google is taking their focus on trying to return high-quality sites to end-users by rolling out their algorithmic search improvements in additional languages around the world.
Google’s Take on the “Panda” Change
“For most languages, this change impacts typically 6-9% of queries to a degree that a user might notice. This is distinctly lower than the initial launch of Panda, which affected almost 12% of English queries to a noticeable amount. We are launching this change for all languages except Chinese, Japanese, and Korean, where we continue to test improvements.” (Google Webmaster Central)
What is Google “Panda”?
“Panda” was a substantial search engine algorithm change launched late February 2011. Its primary goal was to indentify low-quality Internet pages and websites that may have been seen as “content farms”. In Human SEO terms, Panda was a change to the Google search engine programming that helped ignore websites with no quality content to provide those that use Google to find relevant high-quality content with the best user experience. This helps you ignore all the junk on the Internet and increases your chances to find what you are looking for the first time.
How Will Google “Panda” Impact You?
For English speaking countries, this new roll-out will not impact your website or your search engine results page (SERP). However, if you have noticed that your website is not performing well since February 2011, you will want to hire a SEO consultant who is knowledgeable in Google Panda algorithmic changes to evaluate your website and create a strategy to increase your website’s success throughout the ups and downs of the search engine changes.
Is there anything else you would like to learn from Shannon? Was your website impacted by the Panda update?
I’d love to hear your thoughts if you leave a comment below!