Google Panda vs. Google Penguin SEO Updates

Have you heard about the Google’s new search engine algorithm? No? Well, then let me introduce you to Google’s Penguin search engine algorithm.

Google Penguin Algorithm Update

It’s not as fluffy as Google’s Panda but it still gives quite a punch to those search engine optimization (SEO) best practices and search engine rankings for blogs as well as personal and business websites. Here’s the breakdown on both algorithms so you can see how it may affect you and your online brand.

Google Panda Algorithm Overview:

Google Panda Update

When Google first launched it search engine algorithm, Panda, it was said by Google that:

“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

In Human SEOtm terms, the Panda update was to help wean out the low quality websites to bring the higher quality ones to their users. This update hit website owners very hard and many saw their website rankings drop like rock. Low quality websites included those that were keyword stuffed, were content farms and that added little value to readers. The result was a scurry of webmasters working quickly to increase the quality of their website content and fix any issues that would have the algorithm see their content as being duplicate content of another website or even on their own.

In essence, Google Panda looks at human experience and human engagement.

Google Penguin Algorithm Overview:

Google Penguin Algorithm UpdateOn April 24, 2012, Google launched the newest large algorithm update called “Penguin”. According to Google, this was an: “important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.”

Unfortunately, that statement leaves a lot to guess about so let’s look a little closer.

The Penguin search engine algorithm looks for black hat SEO tactics that are demonstrated through irrelevant linking and webspam. Other black hat SEO tactics can include cloaking, deliberate duplicate content creation, keyword stuffing and linking schemes.

In essence, Google Penguin looks at the technical experience and unethical SEO tactics.

If you’ve been seeing a down turn in your SEO rankings, don’t panic, as there can be a number of contributing factors. If you are practicing white hat SEO tactics and strategies, then it is most likely a simple technological change or that you are lacking in human engagement on your website to allow for social sharing.

There are many simple changes that can help you rank higher with either Google search engine algorithm. Just make sure that you hire an ethical SEO consultant and that they convey a sense of partnership in regards to your online branding.

The more intuitive the search engines become, the more need there is for a long-term SEO strategy that works both onsite and well as offsite. Long gone are the days of setting SEO and forgetting about it. Today, it is about Human SEOtm – combining the understanding of human search patterns with technical expertise – to work with you as a success partner.


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Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Catrina Boettner

    My question is, with this update, how do using tools like Triberr on your blog affect it?

    • Shannon Steffen

      It depends on how the content is displayed, Catrina. For example, AllTop redistributes blog content on their website but it is a short snippet of original text with a link to the originating blog. If a tool uses iFrames to display content on another website, then it shouldn’t matter as content within iFrames cannot be read by the search engines.

      Do you have a specific example to send me? I’d be happy to take a closer look.

  • In House Web Solutions

    Yeah build my rank got totally shut down because of their link network was too automatef for the “webspam sherrif”

    • Shannon Steffen

      It’s all about unique content from human engagement. Automation does not build relationships.

  • malinda

    wow got this free ebook link from a friend a month ago after hit by penguin and it work like a charm back to page 2 again.

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  • belleaov

    Hi Shannon, thanks for the clarification here on Panda vs Penguin. White hat techniques and socialization is really a must in SEO 🙂

    • Shannon Steffen

      You are most welcome. Glad I could help!

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  • Brain Technosys

    Both google panda and google penguin works for better ranking of websites for users

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