In April 2011, Google has announced the retiring of Google Tags in their Google Places product in order to focus their efforts on other current and future advertising options for local businesses.
Last year, Google Places introduced the ability for businesses to highlight their organic physical listing (their business address) with a yellow tag that showcased offers, photos, videos, reservations, and menus for a small monthly fee. This allowed local businesses to further promote their products and services – dramatically standing out from their competitors. It seems that this endeavor was not as successful as previously thought and therefore they have stopped the program but have made other tools available to local business owners.
3 Sources to Success with Google Places
1. Google Places Checklist: This checklist guides you through the steps of setting up and running a successful Google Places account. Come back regularly to check off steps you’ve completed and learn more about the next milestone.
2. Google Boost: When you add Google Boost to your listing, you can advertise your business on Google and Google Maps (including mobile devices) and attract more visitors to your website or Place page.
3. Google Tags Retirement Information: FAQ to help local businesses understand the change and how it impacts their business.
Google Places helps local businesses geographically target their products and services for the right customer through online organic search as well as mobile search. Any business with a physical location can use Google Places with huge success once they understand its reach and impact on their customers.
If you need help with geo-targeting and helping your local business get found, just let me know!