The writing has been on the wall for months bet yet so many “black hat” search engine optimization (SEO) gurus have been ignoring all the signs.
Google is refusing to play with them anymore and it has begun a crackdown on all those not willing to play by the search engine’s rules. The result? Thousands of “black hat” SEO website were incinerated.
What are Black Hat SEOs?
The “black hats” are those that have decided to break all the rules and try to scam their way into higher search engine rankings. These smug little devils could easily deploy unethical and unnatural SEO tactics to increase their page rank above those websites with relevant and unique content. It doesn’t really matter how or why they did it. What matters is that, with Google’s newest Penguin algorithm change, thousands of websites fell from their magical throne to page 100 – ideally kicking them out of the Google kingdom.
Can these websites reclaim their seat at the top of the search engine rankings? Probably not. And, most likely, most won’t want to do the work require to dig themselves out of page 100.
The thing is, there is no shortcut or magic wand to sweep them back to the top of the search engine. As with all things in life, work must be done, rules must be followed and there is no such thing as overnight success.
What You Can Do to to Increase Your Search Engine Rankings
This change leaves most website owners wondering if they are at risk of losing their SEO rankings. If you knowingly dabbled in the black arts, then you are hosed. You did it to yourself and, sadly, a lesson need be learned.
However, if you are like the millions of others that have worked hard to build your website standing (through ethical and organic SEO), then you should be safe from the newest Google algorithm update. Just remember to cut out website spam, create a good link building strategy and create unique content that others want to not only read but also share.
The “Different” Advantage
Remember, there is no magic wand and there’s no such thing as guaranteed first page rankings. You are your brand and you are in control of your voice. Be different, stand out from the crowd and show people how your product, service or content can help them.
Humans first, then robots.