Google loves secure websites. If you want to increase your website’s search engine rankings, while helping increase sales, then you should love having a secure website as well.
Your website visitors expect a secure online experience when visiting your website. The HTTPS option for your website protects the integrity and confidentiality of user data, which ensures that the user communicates only with the authorized owner of the site.
What is HTTPS?
You’ve probably seen websites that begin with a HTTPS (Hypertext Transfer Protocol Secure) address. This is a signal to the visitor that their information is secure through encryption, data integrity, and authentication.
By providing this level of security, you are not letting your visitors know that you value their security, but also tells Google that your website is to be trusted.
Why HTTPS is so important to Google’s search engine rankings?
- Google Love Website Security – Google loves security and hates spam. Using SSL (Secure Sockets Layer) certification encryption on your website makes it more secure to both the search engines and humans visiting your website. Changing your website address from http:// to https:// makes it more difficult for hackers and technology goons to steal information. It also gives website visitors a sense of security when they use your website to submit their credit card number or fill out forms online.
- Google Prefers HTTPS Encryption for SEO Rankings – Paired with other white hat SEO (Search Engine Optimization) strategies, websites using a SSL certificate for HTTPS encryption will rank higher. Google doesn’t give a deadline as to when HTTPS will trigger more then 1% of an increase in search engine rankings. However, they’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.
- Users Loves Security and Users Could Impact Ranking – The more Google serves up secure websites, the more your target market will be clicking those links. The increase in user activity to a link could increase search engine rankings for that link.
If not done correctly, changing to HTTPS could have damaging effects by killing your search engine rankings or get your website blacklisted from the search engines.
This is not a simple flip of a switch, but rather a strategic plan that must be created before attempting this major URL change. You will need the help of both a SEO strategist and website developer to ensure that your 301 redirects are implemented correctly.
Also, the SEO consultant will need to verify that all search engines are aware of the URL changes for higher search engine indexing.
However, it is a change that can have a huge impact on your success online.
Google considers website security and encryption to be important enough to deserve search engine algorithm changes. Now is the time to make the necessary security changes to increase the safety of your website visitors and increase those search engine rankings.
Image courtesy of Snapmunk.