Blog posts are great content and both the search engines and humans love great content.
However, most blogs don’t get the recognition they deserve because they don’t receive the necessary links back to their blog to help others find this great content.
If you’ve ever been frustrated that your blog isn’t receiving links back, then here’s some link building tips to get people sharing and talking about your content to increase it’s brand and search engine optimization (SEO) weight.
Step 1: Write Good Blog Content
If you don’t write quality and unique content, then, chances are, no one will want to read what you have to say. The popular blogs are those that write content to share knowledge and help others in solving a problem. Cookie-cutter blogs just don’t work because everyone has already figured out how to solve their problem on another blog. To increase SEO and popularity for your blog, you have to stand out and have a voice like no one else.
Step 2: Getting Links Back to Your Blog
Posting a blog article is not enough these days. You need to ensure that your blog is sharing it’s great content in ways that allow readers to digest the information in their own manner. This is why it’s important to not only share your blog with the search engines and social media networks but also share the quality content with your target market through other digital channels. Such channels include:
- Social Media Network Postings
- Press Releases
- Blog Post Comments (white-hat)
- Email Newsletters
- RSS Feeds
- Guest Blog Posts
- Business Network Websites
- Sponsorship (contests or even offline events)
- Pay-per-click (PPC)
- News Syndication
- Email Friends and Family
- Perform Surveys
- Interviews or Mentions
- Offline Chambers, Bureaus, Affiliates
Step 3: Know Your Blog Link SEO Weight
Each link type will carry it’s own SEO weight with the search engines. “No-Follow” links have less weight than “Do-Follow” links. Also, a one-way link from a high-ranking website is worth more than 50 links from small unknown websites. Calculate your link weight before deciding which links to build. Every link is not created equal.
Question: What link-building techniques would you add to this list? Comment below.