If you’re a marketer or business, you don’t have a lot of money to waste on expensive advertising like big competitors. To succeed online with a smaller budget, you have to learn market like MacGyver. MacGyver always started out with a goal. Start outlining specific, measurable, attainable, realistic, and timely (SMART) goals, connect brainstorming with…
Digital marketing is crucial if you want to succeed online today. With both your potential customers and competition online, strategic digital marketing is the only way to rise above the noise. To help, here is a list of 5 easy-to-use digital marketing tactics that any business can implement. 1. Get with Goal Setting Without a…
Did you know that humans use question formats when using search engines 27% of the time? No? Then you need to check out these stats to optimize your content for your target market. Accordingly to a study by Blue Nile Research, appropriately named the Psychology of the Searcher: Patterns in How Searchers Formulate Queries, such…
It doesn’t matter what business you’re in. There is nothing more amazing than what happens when brands and businesses stop focusing solely on customer acquisition, and start paying attention to customer retention. Peter Shankman and Rachel Honig, over at Redefining Customer Service, did an awesome job on bringing to light what happens when businesses and…
Have you committed a marketing offense? Did the search engines and your customers chew you up and spit you out? Some marketing offenses are so evil that there’s only one place for those people to go… Hell. If you’re not sure if you committed 1 of the 9 deadly marketing sins, then you should pay…
