Google SEO Algorithm Change Announced by Matt Cutts

Google engineering genius, Matt Cutts, recently announced another new Google algorithm change that is going to effect search engine queries in the US.

SEO Change Ahead

This change was made to “reduce low-quality ‘exact-match’ domains in search results” and will affect 0.06% of English-US queries to a noticeable degree. This, in fact is a separate algorithm change from the normal Panda and Penguin algorithms.

The SEO Weather Report

Matt Cutts Google SEO Change

Matt Cutts Google SEO Change Effect

It’s great to see Matt Cutts’ use of social media to spread SEO awareness and help people understand not only the change but it’s impact on search engine results (SERs).

Does This Impact Your SEO?

So, what does this mean for your website? Well, as we know, the URL is one of the top 3 places that a search engine looks for keywords.

However, many black hat SEO “gurus” have been playing a little dirty ball in purchasing a great deal of exact-matching domains (for those keywords) and having them act as gateways or duplicate websites.

Of course, I can’t read Google’s mind but I would venture to guess that this algorithm change is going to help relevant and unique websites to display higher in the search engine rankings while pushing those guys wearing the black hats down a few notches.

Keep wearing your SEO white hat and you will be fine.


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  • Performance Reporting

    The Google algorithm that was being launch in last few months really affects some businesses specially those business that uses an seo as the primary source of promoting their web content into search engines.

    • Shannon Steffen

      With every algorithm change, weakness is websites are exposed. Just this past week, Google released a very large algorithmic change that took down Digg. The developers at Google didn’t mean to blacklist the entire site – just one of the links on it. Luckily, this was resolved but leads you to wonder how many others are affected by such changes on a monthly basis. I’d love to know the stats.