In recent months, Google has been especially focused on helping people find high-quality content websites through Google’s search engine results page.
To increase the efficiency of the results, Google has decided to give their “Panda” algorithm improvement more of a permanent home in the major algorithm coding.
How does this affect website SEO & rankings?
If the Panda algorithm has already hit you negatively in the past, the number one thing to do is to create higher quality content to share with people. Such content includes blog posts, articles, video, images, etc.
For those that already have great search engine rankings; continue to do what you’ve been doing or increase your production of high-quality content.
What does Google count as high-quality content?
Google’s site quality algorithms are aimed at increasing the ranking for “high-quality” content and reducing the SEO rankings for content it deems “low-quality”.
Matt Cutts states:
“[High quality content is…] the sort of content that people really enjoy. You know, the sort thing that they’ll love to read, that you might see in a magazine or a book, that people will refer back to or send their friends to.”
How do you determine high-quality content?
To help you determine which category your content falls within, Google has provided a great list of questions you should ask to assess the quality of a page or article. Some of the best questions to ask are:
- Would you trust the information presented in this article?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Does this article provide a complete or comprehensive description of the topic?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Does this article have an excessive amount of ads that distract from or interfere with the main content?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Would users complain when they see pages from this site?
How do you create SEO-friendly high-quality content?
With the decision to integrate Panda into the main indexing process, Google has found that it has only affected a small number of websites. However, Matt Cutts’ key advice is to create high-quality content that is helpful to people.
Ultimately, you need to create content for humans first and then the search engines. Think like those you are trying to reach. Understand the questions they are asking and how you may help. Become a solutions provider to your target market.
Only after you’ve created content for the human beings, can you go back to use SEO on the foundational items to ensure that the search engines will properly index your content. Without placing the humans first, the search engines will never feel the content is worthy of higher page rank.
Question: What has been your biggest success or hinderance to creating quality content online?