Contrary to popular belief, Google is not the only game in town when it comes to search engine optimization (SEO) for your online success.
Yes, Google is definitely a heavyweight that should not be ignored, but you’ll be doing yourself (and your business) a disservice if you concentrate all your efforts on Google.
Not every social media network is meant for every business. Nor is every search engine meant for your business success.
With the increase in social media influence on search engine rankings (SERs), it’s time to put the humans before the robots. The days of gaming the search engines are over and Google has gotten wise to the black hat SEO spammers out there.
Where the True SEO Success Online Lives
First, it must be noted that there are some solid SEO foundations you must put in place for higher search engines rankings. You must follow Google’s best practices with clean website coding, proper use of tags, and optimizing your images. Without a solid foundation, you don’t have a leg to stand on.
But when it comes to standing out and being found online, you need to connect with those animated objects called human beings. It is real people that will help you shine online through sharing your content, links, and keywords across the Internet and around the world. They are the ones that become your champions and help funnel your online success.
How to Harness True SEO Success Online
I’m not going to lie to you. Success online takes time and energy. It also takes times and will not happen overnight.
In order to harness true success, you need to build trust and engagement through:
- Connection – Truly connect with other human beings by allowing your business or online brand to be seen as being human. Don’t force-feed your network but engage with it.
- Collaboration – You should always be asking: “How can I help?” Come together with other people online for a common goal. When you put yourself, or your business, out there to help, people want to help you.
- Consistency – Just like any relationship, humans online need to know what to expect of you. Be consistent in your communications and actions. Let them trust you.
Yes, Google is the largest SEO game in town but it’s the humans that are now making up the rules. Pay attention to Human SEO and the search engines will take care of themselves.