It is Time to Kill SEO! Long Live the Humans!

If you haven’t noticed yet – Excira Media has been re-branded to Shannon K. Steffen International! So, why the change? If you’ve been one of the awesome people following me from the beginning, you already know that my business name has gone through various stages over the years. It took 15 years to realize that,…

Humans Wrestle with Search Engine Robots

Want To Disappear Online? Here Is Your Infographic!

I’m going to be honest here. If I weren’t so passionate about my work online, and my work didn’t require social media, I’d delete my entire person online and live in a lakeside cabin somewhere. The Internet can be a overwhelming place and there are many people longing for the days when smartphones didn’t exist.…

Disappear Online

Dropping Design and User Experience from SEO Plan Kills Your Success

You know what’s missing from most website’s SEO plans? It’s simple. Most of the time, it’s the design and user experience that take a backseat to search engine optimization (SEO) strategic plans. Businesses and bloggers care more about getting people to their websites, but, without design and user experience, your website will never be successful.…

User Experience Design

3 SEO On-Page Tricks to Build Your Business Brand

You’ve heard of Google, haven’t you? It’s that huge search engine that directs traffic to your business website or online brand. To keep ranks of its search engine results page in check, Google creates frequent algorithm changes that have the best brands online scratching their digital heads. Did you know though that there are basic…

Google SEO Branding

Video SEO: Google Trends Now Adds YouTube Data

Great news! Google Trends has added YouTube search data to its search engine algorithm data. This is a huge algorithmic change that will help any video publishers to not only look for video titles but also to optimize their online videos better for the search engines. On March 13th, Google Trends added data from YouTube…

Google YouTube Video Trends

1 Perfect Way to Alienate Your Customers Online

If you are a small business owner or entrepreneur, then your online brand is crucial to your business. Unfortunately, many companies and business people forget that it takes a lifetime to build up their reputation but only a few seconds to ruin it. Here’s one surefire way to alienate your customers online while killing your…

Woman Upset at Online Customer Service

7 Ways to Build Community on Your Website

Long gone are the days where a static 1-page website would bring in visitors and potential customers. The Internet is all about building relationships and communicating today and both businesses and individuals need to capitalize on that connection to grow subscribers, visitors, business and return on investment (ROI). Seven ways to maintain and grow your…

Building Community