If you haven’t noticed yet – Excira Media has been re-branded to Shannon K. Steffen International! So, why the change? If you’ve been one of the awesome people following me from the beginning, you already know that my business name has gone through various stages over the years. It took 15 years to realize that,…
I’m going to be honest here. If I weren’t so passionate about my work online, and my work didn’t require social media, I’d delete my entire person online and live in a lakeside cabin somewhere. The Internet can be a overwhelming place and there are many people longing for the days when smartphones didn’t exist.…
You know what’s missing from most website’s SEO plans? It’s simple. Most of the time, it’s the design and user experience that take a backseat to search engine optimization (SEO) strategic plans. Businesses and bloggers care more about getting people to their websites, but, without design and user experience, your website will never be successful.…
You’ve heard of Google, haven’t you? It’s that huge search engine that directs traffic to your business website or online brand. To keep ranks of its search engine results page in check, Google creates frequent algorithm changes that have the best brands online scratching their digital heads. Did you know though that there are basic…
How active if your brand online? Is it following a calm current leading towards success or is it throwing everything it has at the social media river – refusing to truly join target market by get its feet wet? Brands take hard work but successful brands work smarter. Let’s see if your brand is sinking…
Great news! Google Trends has added YouTube search data to its search engine algorithm data. This is a huge algorithmic change that will help any video publishers to not only look for video titles but also to optimize their online videos better for the search engines. On March 13th, Google Trends added data from YouTube…
Google+ is not the wasteland that so many other bloggers have claimed. With over 90 million unique visitors and its user-base growing by 625,000 new users a day, Google is a great platform to jump start your marketing. I’ve already given you some insight as to how Google Search, Plus Your World can impact your…
If you are a small business owner or entrepreneur, then your online brand is crucial to your business. Unfortunately, many companies and business people forget that it takes a lifetime to build up their reputation but only a few seconds to ruin it. Here’s one surefire way to alienate your customers online while killing your…
One man’s meat is another man’s poison. However, one man’s social media network may drive him to insanity. The world of social media is vast and sometimes very frustrating. Do you log into Facebook right away when you wake? How long does it take to send your first tweet after opening your eyes? All it…
Long gone are the days where a static 1-page website would bring in visitors and potential customers. The Internet is all about building relationships and communicating today and both businesses and individuals need to capitalize on that connection to grow subscribers, visitors, business and return on investment (ROI). Seven ways to maintain and grow your…
