Is Your Website’s Code Scaring the Search Engines Away?

Wow! You have a pretty website and an awesome brand. Your website must rock the digital marketing and social media circles.

Scary SEO Scenario

Better yet, I’m sure your website is ranking #1 for your SEO keywords. Awesome job!

No? You’re not ranking #1 on Google, Bing or Yahoo? What do you mean your website cost you a bunch of money and you’re still not ranking well?

Sadly, I see this scenario time and time again. Since the search engines first came to life, I can’t even count the number of times a client had a great website with horrible SEO. What’s even worse is when a web designer or website developer promises that a website is SEO-friendly but doesn’t know the first thing about SEO. Ultimately, we are usually the one cleaning up the mess.

But never fear my friends! Here are 6 on-site SEO website architecture tips to help your website become more inviting to the search engines and help you increase those search engine rankings.

6 SEO Tips for Better Website Architecture

  1. URLs – Keep your website’s URLs consistent. SEO-friendly URLs are short and well structured. When thinking URLs, use targeted keyword terms and use hyphens between words.
  2. Crawl Access – Accessibility should always come before design. Your website can have both but it must be balanced. Use of Flash and Java could block the search engines from indexing your website altogether. To make your website pleasing to the search engines, limit the use of Flash/Java and use Google Webmaster Tools to check for any indexing problems.
  3. Canonicals – Some of my clients cannot even pronounce canonicals, let alone understand its use. In simple Human SEOtm terms, canonicals help to eliminate the possibility of duplicate pages and content that may be caused by session ids and navigational issues. When you use canonicals, you are alerting the search engines to your preferred SEO-friendly URL.
  4. Titles and Descriptions – The meta title and meta description tags are used on website pages to help convey to the search engines what the content is about and who would be interested in the content you have. Each title and description must be unique per page in order to increase your website’s indexing.
  5. Robots.txt – This is a road map to the search engine spiders. With this file, placed at the root of your website, you are telling the search engines which pages to index and which not to index as well as communicating your crawling preferences.
  6. Load Times – This is a huge barrier to search engine spiders as they don’t like to wait around too long in order to index your website. If your website load time annoys your visitors it will, most certainly, annoy the spiders. You can check your load speed through your website or other free tools online.

Ultimately, these 6 simple tips for website architecture SEO can make or break your rankings. Some websites can use these tips to repair their foundational SEO. Others, like those websites built entirely on Flash and Java, will most likely need an entire remodel – starting with a new and solid SEO foundation.

If you aren’t sure which category your website falls under, we’ll be happy to run a full website SEO review and analysis for you to help identify any problem areas that will need repair.

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