Let me explain.
That cool website with all the bells and whistles may come at the cost of your search engine rankings (SER).
What’s the point of making a cool website if no one can find it?
Not to fear. This doesn’t mean you need to redesign your entire website.
Since the search engine spiders cannot see these tidbits of code, you need to supply them with text links that they can more easily follow. Spread the text links throughout the content on your website or place them in strategy places in your template. However, do note that where you place these links on your page does influence the weight of the link as far as the search engines are concerned. The higher in the code a link, the more weight it will have when that search engine spider comes looking for link juice.