Success is found through meeting and exceeding the needs of your clients and customers. Are you asking the right questions to meet their needs and build success – for both you and your client?
A successful entrepreneur is someone that knows how to sell. You may not like selling. You may not feel you are good at selling. You may even feel like you are a complete failure at selling. Whatever your excuse on why you can’t sell, if you want to be truly successful, you need not only learn the true meaning of selling but how easy selling can actually be for anyone to do.
Although my husband says that I can sell a refrigerator to an Eskimo, I can honestly tell you that I have never been much of a seller. I’m of the practice of using the “whole chicken” and never buying more than you need so “selling up” back when I was a reservationist at a high end resort in the Florida Keys or when I was a cashier at McDonald’s during my youth was something I was often called out on. However, selling in my business is totally different as I have a unique talent, skill and service that I truly believe will help other people with their business and personal lives. That’s why I’ve been learning all I can about selling. Not to sell but to convey to prospective clients the success and passion that lay as the foundation of my services and how it will help them become more successful in their own lives.
Along this learning journey, I recently picked up Zig Ziglar’s tiny book Selling 101: What Every Successful Sales Professional Needs to Know (affiliate link). It’s amazing all the great information Mr. Ziglar has been able to fit into only 100 pages.
The question in the world of sales is: How do you persuade? Answer: You don’t persuade by telling, you persuade by asking. ~Zig Ziglar
- Selling by design
- How to conduct a comfortable interview
- Conveying needs awareness
- Selling to people’s problems
- How to close a sale
- Beyond customer service to customer satisfaction
If you are like me and don’t put selling on your top things to do today, Selling 101 is the book for you. It’s a very quick read with a great deal of wisdom throughout.