Last week I had the opportunity to present to 8 leaders at Waunakee, Wisconsin’s Executive Agenda event – just outside of Madison, Wisconsin.
This group of innovative senior managers and leaders comprised diverse industries including marketing, advertising, wholesale, healthcare and business suppliers. The goal – to not only gain a better understanding of Social Media, Search Engine Optimization (SEO) and Brand Management but to also gain insight into how to harness success through social networks.
Most don’t realize that social media networks are just tools in building business. Social media itself is the conversation that takes place between the business and consumer. This includes:
- The Power of Word of Web
- Trust and Relationship Building
- Pull vs. Push Marketing
Other areas of great interested and importance included:
- Social media economics and buying power
- Real-life social media success case studies
- Social media myths
- Well-defined strategic planning
- The power of sharing information, giveaways and partnerships
- Understanding trend analysis data
- The social search methodology
- Cautionary social media pitfalls
The group had a lot of questions and found innovative ways to use Facebook, LinkedIn, Twitter and even YouTube in their marketing plans for 2011. Whether it was a B2B or B2C business, every member left with a notepad full of social media strategy ideas and even one lucky attendee left with a parting gift of Chris Brogan’s book, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (aff link).
I am thankful that they extended the invitation and most certainly look forward to the opportunity to present for them again.