The ROI of Social Media (Infographic)

Is social media marketing an effective business tool?

ROI of Social Media

Return on investment is a business metric, and within social media, it has been a contentious topic. More businesses than ever are devoting an increasing amount of resources into social media marketing and social media optimization (SMO). How do you determine whether those efforts are successful?

This awesome infographic, on the ROI of Social Media, highlights some key performance indicators (KPIs) of social media marketing including:

  • Making sense of the imprecise
  • Social media marketing today
  • Metrics used by CMOs to measure social media marketing activities
  • Proven social media platforms
  • Surveying social media ROI
  • Recruiting through social media
  • Defining key objectives

Some of the most interesting data shows that 76% of businesses are using social media networking for business objectives while only 9% of businesses have been using social media marketing for less than a year.

This shows that many businesses were early adopters of social media network technology and marketing. As to how efficient their marketing practices were, well, clearly one can see that social media marketing is more than just clicks.

ROI of Social Media Infographic

[Infographic credit: MDG Advertising]

Newsletter

Stand out with Human SEO

33 SEO Questions & Answers Guide

Sign up to receive my Newsletter and get a copy of my SEO Success Guide FREE!

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Pingback: Social media marketing: behind the numbers | Michelle Moriarity Witt()

  • Pingback: Social Media Intern with Professional Placement Services | 4017765 | socialmediamasters.ca()

  • Web Design Services

    ROI Is measured by in terms of how long it takes to successfully reach a possibility. In other words, the more time you spend on the formulation of advertising, and prospects – cold calling, developing and marketing campaigns, and rubbing elbows in the business mixers, low return on your investment.