Human SEO: What is it and Why is it Important to Online Success?

I am in the business of Human SEOtm. It always makes me laugh when I say this to someone who asks what I do for a living and watch their face contort as they try to grasp what I just said.

Woman Thinking About Human SEO

It’s not the fact that they cannot understand what the words “Human” and “SEO” mean but rather they have never heard of them together before. This always leads to two questions: 1) what is a human SEO and 2) can a SEO be human.

First, let’s recap on what exactly is search engine optimization. SEO is:

“Strategies and tactics undertaken to improve web pages so they gain a higher ranking in the search engines.” (Search Engine Genie)

Second, remember that social media networks are now feeding search engines such as Google and Bing – influencing search engine rankings.

Normally when people hear SEO, they roll their eyes or start to sweat when they think about all the black hat tactics the SEO Expert is going to deploy on their much beloved business. This is absolutely normal as 95% of all SEO Experts do take part in unethical and illegal tactics to increase search engine ranking at the risk of hurting a business’ reputation, brand or even income.

There is something to be said about being the other 5% of SEO professionals, as we believe in ethical, organic and natural SEO for both short-term and long-term goals.

So, you are probably still wondering what a Human SEO is and does.

  • My Mission: “I help businesses and organizations increase their return on investment (ROI) through human SEO and social media strategies.”
  • Human Translation: “I pair the human side of needs, wants and desires with the logical side of search engine functionality and business products/services to increase relationships and revenue.”

I often joke that I am a logical artist as I use both sides of my brain. This talent has allowed me to pair the human side of need with the logical side of search engine algorithms for the last 15 years. Therefore, I am not only a Logical Artist but also a Human SEO.

It’s the Human that builds long-term SEO strategies for businesses and organizations that helps others create success – no matter what changes search engines make to their algorithms nor what competition comes along.

I am Human SEO. I put humans first, then search engine robots.

Please note: The term “Human SEO” is a registered trademark by Shannon K. Steffen of Shannon K. Steffen International LLC.


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