Back in the mid-1990’s, webmasters and content providers began optimizing websites for search engines.
This was a very simple process consisting of market keyword research, on-site optimization and link building from other websites. It was pretty simple. Use the right keywords, give the search engines loads of content to index and get others to link to your website.
Today, search engine optimization (SEO) has changed. Getting higher search engine rankings just isn’t that easy anymore.
First, your optimization strategy will depend on what niche or industry you are working in or what type of website you have. There is no one-size-fits-all approach to SEO. What works for a website with 6 static pages will not work for the eCommerce portal with over 9000 products with dynamic pages and content for each of those products.
Building a Success SEO Strategy
Of course, content will always be king but there are two things to remember:
- A successful kingdom is built on a solid foundation
- You must have open roads to your kingdom or else it will perish
The king of content is also different for everyone. Once upon a time, having great writers was crucial to great content but now content consists also of blogs, infographics, videos, social networks and more. To know the correct content is to know your audience. This is a crucial part of the SEO process.
11 Keys to the SEO Kingdom
Once you have your content in place, it’s time to open the channels and let the public in. To do this correctly, your SEO strategy needs to honed in on:
- Geographical targeting (Local SEO)
- Mobile readiness
- Market keyword research
- Shopping and eCommerce optimization
- On-page technical optimization
- Social media engagement and reach
- Content strategy (planning, creation, implementation, deployment, etc.)
- Landing page optimization
- Conversion metrics & sales funnel process
- Website analytics and monitoring
- Social media analytics and monitoring
SEO is no longer about just spreading around some keywords and hoping that someone bites. In order for an online business or blog to be successful, you need to engage and share your products and services with others – in a way that helps them better their own lives.
There is so much that goes into a successful SEO strategy that it is impossible for people to wear different hats and still create a sound SEO strategy that will help your business rise above the search engine changes.
The goals of SEO is to increase communications and engagement in order to increase your target audience’s knowledge of your business, the likeability of your business and solidify the trust factor. That’s the sign of a quality SEO strategy. That is what makes up SEO.