Where to Use SEO Keywords for Best Results

You’ve done the research and know the keywords used in your industry, business and by your customers.

Using SEO Keywords

Now it is time to put those keywords to use on your website and social media network platforms to start drawing in targeted customers and visitors. The best places to make use of those high quality, long-tailed, keywords for SEO value include:

1. Metadata Fields

Although most search engines no long value meta keywords, using your high quality keywords in your URL, page title and description are still important for organic click-though rates.

2. Highly Optimized Search Engine Friendly Pages and Blog Posts

Each page on your website should have a unique title and meta description as well as high-quality content focused on your keywords. Also incorporate them into sub-headings, image paths, image tags, URL links and breadcrumbs.

3. Website Structure and Information Architecture

Use your top keywords when building your website to incorporate them into the navigation and organizational structure.

4. Social Media Communications

The most overlooked area for keyword use and density is on social media networks such as Facebook, LinkedIn and Twitter. All status updates are searchable not only through the proprietary search algorithm for that specific social media network but also for the global search engines such as Google, Yahoo! and Bing.

5. Internal Linking and Anchor Text

Make it easy for visitors to navigate through your website and search on popular keyword terms. Text links and image anchor links will increase the user experience as well as search engine indexing.

6. Other Marketing Strategies

Use keywords on online and offline communications that don’t rely on SEO. This will create a consistent brand and message that follows all platforms of communication to potential customers and visitors.

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Please note: I reserve the right to delete comments that are offensive or off-topic.

  • We’ve used Shannon’s SEO consulting for our site, and we went from zero listings on Google search to having some top listings in one week. She knows what she’s doing!

    I would like to add that video is a great SEO tool. And, with mobile devices becoming ubiquitous, combined with the fact that video is more view-able on mobile devices than text, video should be a part of every content marketing and SEO plan in 2012.

    • Shannon Steffen

      Rick – Thank you so much for the testimonial! It was my pleasure working with you and I look forward to future opportunities to grow your business online. Also, thank you for the great video marketing tip!

  • lauraine 2012

    Thanks for sharing your info. I really appreciate your efforts and I will be waiting for your further write ups thanks once again.
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  • Lizcburi

    What do you mean by point 6. Use keywords on online and offline communication that don’t rely on SEO?

    • Shannon Steffen

      What I mean is to diversify your keywords to relational words that build a brand. For example, you may have “dog” as your main keyword. In this case, relational words may include: “puppy”, “puppies”, “animals”, “pets”, “canine”, etc.

      The diversification in words allows for both a broader audience and a human connection.

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  • Performance Reporting

    Best keywords you will have to used for your seo will give you good results in your campaign. Competitive keywords can be very important thing that you have to consider first before doing the optimization of your website.

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