In January 2011, I had the great opportunity to present to the Milwaukee Chapter of the Young Non-Profits Network (YNPN) at the Iron Horse Hotel in downtown Milwaukee, Wisconsin.
This was the annual meeting for this group of hard working and devoted members to not only reintroduce them to social media but to give them the tools they need to take charge of both their online and offline branding.
Brand management is crucial to those involved in any industry but many professionals are never given insight into how much it effects every aspect of their business. Regardless of whether a person is trying to raise funds, find a new career or make a sale, if their online brand management is lacking, they are wasting valuable (and free) prime real estate to secure their industry authority and secure relationships that will take them to the next level of their business.
This presentation covered:
- Defining Social Media
- Power of Word of Web
- Trust and Relationship Building
- Push vs. Pull Marketing
- Brand Management Facts
- Social Media Influence
- Strategic Planning through Time, Goals and Personality
- Researching and Removing Website, Facebook, LinkedIn and Twitter Information
- Rebuilding Brand Through Social Media Networks
- Power of Social Media in Search Engine Results and SEO
- How to Build Trust and Relationships Online
The event attendees were eager to learn more about social media networks and how these tools influence the potential clients, peers, customers and employers “purchasing power”. Members left with an action list to implement right away to increase their online brand management and build authority through search engines and social media networks to realize their personal and professional goals.
Take a moment to look at your own brand online. Whether you are a person or corporate identity, you are your brand and need to own it. Does your online and offline personalities match? What does your online social media network profiles say about you? Are you making the right impression on your target market?
A huge “thank you” to John Powers, Kimberly Jahnke Cole and the other board members of YNPN-Milwaukee. It was a great pleasure sharing my wisdom with your members and I look forward to working with you in the future!
Video Presentation from Young Non-Profits Network (YNPN) Annual Meeting: